How to Build Your Personal Brand Online

These days, everyone has their own personal brand whether they want to or not.

When you are looking for a job, recruiters will often search online to find out more about you, and everything from your social media accounts to comments you make on blogs will affect how they see you.

So how can you build your personal brand and make sure it impresses?

Here are some tips to get started.


Define Your Voice

Think about how you want your personal brand to come across.

Do you want to come across as serious? Witty? Sarcastic?

Think about this and consider writing down what you want your image to be.

Use this to guide you in everything that you do online to ensure you stay true to your brand.


Work Out Who Your Audience Is

You should also consider who you are trying to reach. If you don’t have an audience yet, think about who you want your audience to be.

Start by getting a general idea of whether your audience is old, young, where they live, what they do, etc.

Over time, you may find that your audience develops naturally.


Launch a Blog

Your blog will become the hub of your online brand, so put some effort into it. Come up with ideas to write about, then try to publish something new once or twice a week.

Your content will define who you are, and it will make it much easier to get heard online and even become an authority.


Be Active on Social Media

You will also need to stay active on social media, so start by choosing which platforms to use.

Don’t try to be active everywhere, and instead focus on one or two platforms.

Once you have chosen your platforms, create your profiles and use a professional picture.

In fact, use this same picture everywhere online so you will be instantly recognisable. Then make the effort to be active every day so that you don’t get ignored.


Build Your Personal Brand

These are a few steps to follow to start building your personal brand online. Over time, as you continue to develop, you may find that you start to focus on other activities or that your voice changes.

But for now, follow these simple steps, and you’ll start to develop your personal brand in no time.