How to Develop a Distinct Business Brand
You may have heard the term “strong brand identity” thrown around in your circles, but have you ever stopped to think about why it’s so important?
If you are a business owner today, then you are competing against millions, if not billions, of businesses trying to make a name for themselves. Standing out from the crowd has never been more essential to your survival.
What’s more, developing a distinct business brand goes far deeper than having an eye-catching logo. Want to get ahead of the competition? Read on to find out how you can make your company soar above the rest:
What is brand identity?
“Branding is what people say about you when you’re not in the room.” Jeff Bezos
Nothing is more important than leaving a lasting impression on your customers long after you’ve made the sale. It instils a desire to come back for more, to talk about how great your company is to their friends, family and social networks and makes you stay ahead of the pack.
Brand identity is the process that shapes that lasting impression.
To develop a distinct brand, you need to think about what your brand is communicating to the outside world. It needs to reflect:
- Your core values
- How you communicate your product
- What you want people to feel when they interact with your services and products
To take it a step further, if you looked at your business’s blueprints, what would you see? Would you see a clear vision? Or a disjointed roadmap that isn’t taking shape beyond an idea?
Brand identity, in a nutshell, is the personality of your business. It’s what your customers are attracted to and the promise you make to them.
Innovation and branding go hand in hand
If you want to make your business stand out above the rest, you need to focus on your core values. Innovation stems from the heart of any company. If you don’t have a defined vision, then your team will struggle to push the boundaries and come up with the ideas that are going to set you apart.
So think about your products and your services. Do they live up to the expectations of your customers’ ever-changing needs?
By incorporating innovation throughout each unit or department of your company, you will establish a robust foundation for building a strong and distinct brand identity.
Don’t be afraid to reinvent your company
Do you want to know a secret? Companies that always stay on top are there because they constantly reinvent their brand of products and services. They are able to do it as they have already established a solid brand.
Regularly revisiting the drawing board by checking in on how well you are doing allows firms to discover anomalies early on. You may spot that some projects have stalled, or you’re starting to head away from your operation path – so turn it into a brainstorming session. Look at how you can reinvent your products and services.
Coca Cola didn’t become one of the most recognised global brands by simply creating the one product everyone wanted a taste of! They are there, as they are constantly reimagining and reinventing themselves. But they have remained highly successful without compromising or turning away from their brand identity.
Educate your customers
If your products and services aren’t obvious to your customers, then something has gone very wrong! Your branding and marketing efforts should reflect the needs of your customers. But, to take it a step further, you need to educate them as well.
Your website and social media channels are some of your greatest tools for interacting with your current and potential clients. Not only can you provide details about your products and services, but you can take them behind the scenes of product development. You can also provide insightful video tutorials on how to use them!
Becoming an industry expert doesn’t happen overnight. But the more you educate your customers through a variety of media, the more they will associate your brand with a solid company. Loyalty comes when your customers recognise your value.
Be bold and courageous
If you want to establish a successful brand, be ready to grab life by the horns! Bold branding succeeds when you are prepared to take a chance – when you are prepared to explore up and coming trends and face risks with courage.
When you take a step back and see what other branding strategies companies are utilising, you can establish a unique branding path for your own business.
The bolder and more forward-thinking you are, the more recognisable your brand will become, and customers will start to identify you as an industry leader. Boldness and courage win in the world of business. So use it to your advantage!
Industry leaders are born out of building distinct business brands. What would you like to see your business become? For extra tips and advice, our friendly team are always happy to help!